The Sun group, or should i say conglomerate, is planning to start a new television channel solely dedicated for comedy along the lines of Sun music and KTV which are dedicated music and movie channels respectively.
I must say this is another master move of the Sun group. Comedy has become a mainstay in almost all commercial films today and has become and is an essential commodity for success of these films. Moreover comedy shows have become a rage these days with the general public.Taking these factors into consideration, it only makes economic sense to commence a entirely new channel that concentrates on comedy and give the audiences more than they ask for.
We must view this in light of new political developments. Sun group has been DMK's mouthpiece since time immemorial but a few months back a ugly spat btw them saw DMK distancing itself from the Sun group and even starting a new TV channel on its own. A Raja, a DMK leader close to Karunanidhi, replaced Dayanethimaran who was the Information and Technology minister since the UPA government assumed power in 2004.
There would(in fact must) have been political pressures by the DMK to the government at the centre to stall this new channel. Despite this Sun group has come out on top. Kudos to the Sun Group!!!
2 comments:
I was not aware of this... Well, I hardly venture near the idiot-box (ok, now I do- thanks to tennis!).
I googled this subject. True, this is a master move by the Sun group. This would interest my dad, more than me! ;) Let's see... But I do look forward now to seeing Vadivelu/Vivek/Senthil et al tickle the funny bone...
indeed a brill move! nw, we wd jst have to wait to see wht the copy- cats do!
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